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El Paso's Sweet Summer Festival Returns for Fourth Year May 30, 2019

El Paso's Sweet Summer Festival Returns for Fourth Year

EL PASO, TEXAS – El Paso Live and Dubow House Creative Services are excited to announce the return of the fourth annual El Paso Ice Cream Festival presented by Big Boy Concessions at the El Paso Convention Center on ‘Sundae’, June 30, 2019 from 12PM to 6PM.

The El Paso Ice Cream Festival is one of the largest family-friendly summer events in the city and will feature dozens of sweet treats including ice cream concoctions, sundaes, floats, paletas, popsicles and more from national and local vendors.

Guests ages 21 and up can also enjoy beer, Fruitiki margaritas, Smirnoff Ice fizzy floats and other delicious adult beverages.

Ticketholders can participate in free games and activities and enjoy live entertainment with, D.J.s ice cream inspired art, mascots and special guests. Children can explore and navigate through the Kids Zone by InterXtreme with Go Karts, a variety of inflatables, bounce-houses, balloon twisters and face-painters for purchase.

General Admission is $5 for ages 13 and older and children 12 and under are free.

Tickets include a festival gift (while supplies last) and access to free activities and festival entertainment. Guests can purchase TFCU tickets at the event which can be used to purchase ice cream, food, beverages and other items.

Tickets are onsale now. For more information about El Paso Ice Cream Festival and to purchase tickets, go to

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The city-owned El Paso Convention Center is managed by the El Paso Live division of Destination El Paso. Please visit our website at for the most up-to-date information on all public events happening in the Plaza Theatre, the Abraham Chavez Theatre, the Philanthropy Theatre, Cohen Stadium, the El Paso Convention Center, McKelligon Canyon Amphitheatre and the Arts Festival Plaza.

The mission of Destination El Paso is to provide convention, tourism, venue, and event management services to visitors, clients and the greater El Paso community so they can enjoy a pleasurable experience that enhances quality of life and generates economic growth.

About SMG
Founded in 1977, SMG provides management services to 243 public assembly facilities including convention and exhibition centers, arenas, stadiums, theaters, performing arts centers, equestrian facilities, science centers and a variety of other venues. With facilities across the globe, SMG manages more than 19 million square feet of exhibition space and more than 1.5 million sports and entertainment seats. As the recognized global industry leader, SMG provides venue management, sales, marketing, event booking and programming, construction and design consulting, and pre-opening services for such landmark facilities as McCormick Place & Soldier Field in Chicago, Moscone Convention Center in San Francisco, Houston’s NRG Park and the Mercedes-Benz Superdome in New Orleans. SMG also offers food and beverage operations through its concessions and catering companies, currently serving more than 140 accounts worldwide. For more information visit<>.

For more marketing information contact Holly Fields, Event Marketing Manager at El Paso Live, at (915) 534-0655 or by e-mail at